西南民族旅游目的地发展潜力研究

Study on the Ethnic Tourism Destination Development in Southwest China

中国旅游业正进入转型期,占国土面积60%以上的少数民族地区旅游业,面临着新的机遇与挑战。从影响民族旅游目的地发展的4个关键因素即旅游吸引物要素、客源市场要素、产业成长要素和环境支持要素入手,运用层次分析法,通过构建民族旅游目的地发展潜力评价体系,进行西南民族旅游目的地发展潜力实证分析。研究显示该地区旅游发展潜力差异大:四川远超出平均水平,发展潜力强;云南稍高于平均水平;广西和重庆则低于平均水平;远落后于平均水平的是贵州和西藏,发展潜力较弱。

The tourism industry of China is entering a transition period, so that the tourism development of ethnic areas accounting for more than 60% of the national area is facing new opportunities and challenges. This research starts from the key factors having effect on the development of ethnic tourism destination,including tourism attraction, tourism market, the growth of tourism industry and the environmental supports. Then, it constructs the evaluation system of ethnic tourism destination development potential by using Analytic Hierarchy Process and applies this evaluation system to analyzing the tourism development potential of the southwest enthnic tourism destination. The research shows there are distinguishing differences in this area： Sichuan＇s potential is the strongest, much higher than the average level;Yunnan is the second, slightly higher than the average level; Guangxi＇s and Chongqing＇s are normal, just below the average level; Guzhou＇s and Xizang＇s are rather weak, far behind the average level.