都市创意产业与旅游产业融合发展的态势及其整合对策研究

Study on the Integration Situation and Measures of Creative Industry and Tourism Industry in Metropolis

都市创意产业与相关产业的融合发展成为全球趋势,重点研究都市创意产业与旅游产业相互融合发展的态势,提出都市创意空间是都市旅游"中心地",都市创意园区具有巨大的旅游开发潜力,都市创意产业与文化旅游产品需要整合发展,旅游产品设计、旅游市场营销要充分利用创意产业手段,创意产业链很多环节可以为大旅游业所用。还提出促进都市旅游产业与创意产业融合发展的对策,建议推行都市创意产业、旅游行业跨部门联动协调制度,在创意项目中配套开发旅游功能,促进创意产业向旅游业延伸,提升旅游项目中的创意含量,创新商业模式,最终促进产业融合。

It becomes a trend that creative industry integrates with the correlative industries in metropolis. This paper studies several integration situations-The creative spaces are also the tourism centers ;creative industry gardens in metropolis have enough tourism attractions;creative industry integrates with culture tourism produets;tourism product design and tourism marketing should have some creation; creative industry chains have tourism function. This paper points out the measures on how to promote the creative industry with tourism industry-holding a regular communication of correlative department on creative industry in metropolis government, developing the tourism function in the creative projeets, upgrading the creation level in tourism projects, and promoting business mode innovation of creative industry.