浅谈和谐社会中旅游企业的社会责任

A Study On Social Responsibility of Tourism Enterprise in Harmonious Community

随着世界经济的发展,越来越得到共识的是:利润不是企业追求的唯一目标。因此,社会责任呼之欲出。尤其是我国在建设和谐社会的过程中,旅游企业更是与社会责任紧密相连。在充分论证旅游企业承担社会责任的必然性,并诠释旅游企业社会责任的内涵的基础上,探索旅游企业实现社会责任的途径。

With the development of the world economy,it is getting a common view that profit is not the unique target that enterprise runs after. Therefore, social responsibility is vividly portrayed ,epecially in tourism enterprise in the construction of harmonious society. The paper demonstrates the inevitability of tourism enterprise taking social responsibility, annotates tourism enterprise social responsibility connotation, and probes the enterprise realizing the social responsibility approach.