摘要
分析了目前上海体育会展发展的优势以及出现的问题,提出了上海体育会展进一步发展的对策:关注市场动向,加大专业观众的培植,构筑好"品牌"主体,健全"资本"与"技术"两翼,继续清晰产权、完善行业规范,不断创新和学习。
The paper analyzes the advantages and existing problems in the current development of sports convention and exhibition in Shanghai. It sets forth the measures for further development such as paying attention to market trends, cultivating professional visitors, forming the main body of the brand, strengthening capital and technology, continuing to clarify property rights, perfecting industry norms, innovating and learning continuously, etc.
出处
《体育科研》
CSSCI
2009年第2期22-25,共4页
Sport Science Research
基金
2008年上海体育社会科学
决策咨询项目(TYSKYJ2008038)
关键词
上海
体育会展
创新发展
对策
Shanghai
sports convention ＆ exhibition
innovation ＆ development
measure
