大学生消费状况的调查研究

A Survey on College Students' Consumption Condition

通过对大学生消费状况的调查分析,得出如下结论:大学生消费水平适中,总体上现实合理;消费结构多样化,但在学习消费和高雅文化消费方面比重偏低;消费习惯情感与理智并重,非理性消费在一定程度上存在;消费观念具有双重性,对中国传统消费观念具有很高的认同度,对现代消费理念也不乏接受和理解。针对本次调查中呈现的大学生消费差异和非理性消费现象,笔者从培养大学生节约型消费理念的高度给予关注和思考。

By analyzing the consumption condition of college students, the author has some conclusions. To begin with, the college students＇ consumption level is moderate, totally realistic and logical. Secondly, the consumption structure is various, but the proportions of study and elegance culture are a bit lower. Thirdly, the consumptive custom sensibility pays an equal attention to the consumption intellect. The nonrational consumption exists at a certain extent. In addition, the consumptive concept has dualism, it has a high identity to the Chinese traditional concept, but it also has some acception and understanding with the modem consumption concept. Contraposed to the difference and nonrationce of the college students＇ consumption condition from this survey, the writer gives high attention and consideration of cultivating college students with an abstemious eonsumpton concept.