摘要
企业的竞争优势来源于企业能力,企业的竞争战略应围绕着企业能力来制定和实施。异质性能力的企业之间通过合作形成联盟有利于企业能力的互补和融合,使联盟拥有特有的竞争优势。企业联盟的竞争优势体现在规模经济效应和范围经济效应的实现。
Corporate competitive advantage comes from corporate capabilities, so competitive strategies must be formed and executed according to corporate capabilities. The strategic alliance formed as a result of the cooperation of heterogeneous corporate capabilities can help complement and syncretize corporate capabilities so that the alliance may have peculiar competitive advantage. The advantages of an alliance lie in the realization of economic effects in size and scope.
出处
《广东商学院学报》
北大核心
2009年第1期32-35,41,共5页
Journal of Guangdong University of Business Studies
关键词
竞争战略
企业能力
企业联盟
竞争优势
competitive strategy
corporate capability
corporate alliance
competitive advantage
