摘要
大规模定制被认为是21世纪的生产模式,它的价值取向在于满足客户的个性化需求。研究表明:企业要想成功地运作大规模定制生产模式,必须实施与其相适应"MC模式的客户关系管理";实施MC模式的客户关系管理是提升MC企业准确快速获取客户个性化需求能力的重要途径。
Mass customization （MC） is considered as the 21st century mode of production, and it＇s value is to meet the customer＇s individual requirements. In order to operate MC model better, the implementation of the MC for the CRM is needed. Implementation of the MC for CRM is an important way to enhance the ability of obtaining the customer＇s individual requirements quickly and correctly.
出处
《经济与管理》
2009年第3期35-38,共4页
Economy and Management
关键词
大规模定制
客户关系管理
专家系统
产品模块化
mass custonfization
customer relation management
expert system
module of product
