文具业实施标准化战略的探讨

The inquiry of how to carry out stationery business standardized strategy

在知识经济的背景下,技术标准越来越成为企业竞争的利器。本文以"中国文具之都"宁波市为例,通过对其文具产业在发展中存在问题的分析,提出实施标准化战略的必要性,并详细论述了实施标准化战略对文具业提升产业竞争优势的作用,最后就文具业在实施标准化战略中应注意的问题进行了探讨。

In background of knowledge economy, technical standard has increasingly become an edge tool in enterprise competition .The paper takes Ningbo as an example, ＂ the capital of Chinese stationery＂ . Firstly it analyzes the problems of the development of stationery industry. On this basis, it puts forward the necessity of implementing standardization strategy in stationery industry. Next, it describes in detail the effect of enhancing stationery industry competitive advantage by implementing standardization strategy. In conclusion we explore what stationery industry should pay attention to in implementing standardization strategy.