青岛市旅游形象定位及产品开发对策

Image Orientation of Qingdao's Tourism and Countermeasures on Development of Tourist Products

通过对青岛旅游业发展现状及旅游资源的调研,对青岛旅游市场进行了分析,将"黄海明珠,帆.尚之城"作为青岛的旅游形象定位。并基于此形象定位,借助后奥运经济,提出从以观光旅游为主的旅游产品形式向观光、休闲、度假等多层次、立体化旅游产品形式发展的开发对策。

Through the analysis of the current situation and resources of Qingdao＇s tourism industry,the paper orients the image of Qingdao＇s tourism as Pearl of Yellow River,City of Sailing and Fashion.On the basis of this orientation and post Olympic economy,we consequently suggest the countermeasures of developing tourist products which will develop the sightseeing products into leisure and holiday products.