主场优势与主场文化的构成要素——NBA文化的社会学分析

Constituents of the Guest Advantage and the Guest Culture——Sociological Analysis of NBA Culture

在NBA的赛场上,天时、地利、人和构成了一种能够影响比赛的主场优势。在主场优势的背后,存在着一种带有商业性质的主场文化。而主场优势中,"人和"这一最重要的因素是由赛事组织者、球迷、球员三个利益群体基于交换目的而共同促成的结果。通过交换关系的分析,能够清楚地看到NBA主场文化的本质和相关内容,进而解释和理解主场优势中的各种现象。

In NBA matches, heaven＇s favorable weather, earth＇s advantageous terrain and human unity are constituents of the guest advantage which can affect the outcome of a given match. A commercialized guest culture lies behind the guest advantage in which, ＂human unity＂ results from the exchange of interests among organizers, basketball fans and players. An analysis of the exchange relationship can clearly reveal the true nature of NBA guest culture and help us interpret and understand the various phenomena in guest advantage.