论体验旅游时代主题公园的营销策略——以云南民族村为例

On the Marketing Strategy for Theme Park in the Age of Experience Tourism

随着社会经济的发展,人们的需求水平日益提高,传统的大众旅游已不能完全满足人们的旅游需求,人们追求的是旅游中的深刻体验。主题公园是一种移植性的现代休闲娱乐旅游目的地,改革营销策略,增强体验性对主题公园的发展至关重要。

With the development of society and economy, people＇s demands keep increasing. Traditional mass tourism has not completely satisfied people＇s demand for tourism. What people pursuit is the profound experience in tourism. Theme Park is a kind of modern and transplant leisure destination. It＇s essential for the development of theme park to reform marketing strategies and enhance the experience.