摘要
随着网上银行交易越来越频繁,针对客户忠诚度是网上银行保持竞争优势的决定性因素的问题,通过问卷调查法对网上银行客户进行调查,分析了网上银行客户忠诚度的影响因素,并提出提高网上银行忠诚度的相关对策。
Nowadays Internet banking transaction is more and more frequently used, and customer loyalty is a decisive factor to keep the competitive superiority for Internet bank. Through the questionnaire survey on China＇s Internet banking customers,this paper analyzes the factors which influence customer loyalty in Internet bank and puts forward corresponding measures to improve customer loyalty for Internet bank.
出处
《科技与管理》
CSSCI
2009年第2期50-52,共3页
Science-Technology and Management
关键词
网上银行
客户
忠诚度
internet bank
customer
loyalty
