在线拍卖中的信用体系研究

Research on the credit mechanism of on-line auction

随着电子商务的蓬勃发展,在线拍卖已经成为一种日渐流行的电子交易方式。首先阐述了在线拍卖所独有的特征,并对其交易流程进行了分析,然后针对目前在线拍卖中存在的买卖双方的失信行为进行研究,进一步分析了产生在线拍卖欺诈行为的原因,最后对在线拍卖信用体系的构建提出了具体的建议和对策。

With the quick development of the electronic commerce,on-line auction has become an increasingly popular way of electronic transactions. Firstly, this paper describes the unique features of on-line auction and analyzes the transaction process. Secondly ,the paper researches on the dishonest behavior between buyers and sellers in the current on-line auction and further give the explanation of the reasons for the on-line auction fraud. Finally, the paper puts forward some specific recommendations and countermeasures about the credit mechanism of on-line auction.