三星堆旅游商品市场的调查分析与对策

Analysis and Strategy on Tourist Souvenirs Market in San Xin Dui

四川广汉三星堆具有世界级的旅游资源,但随着旅游开发的扩大,旅游商品已经滞后于旅游业的发展,成为旅游业深入发展过程中非常薄弱的环节。本文通过对三星堆旅游商品市场的问卷调查,分析其现状和存在的主要问题,提出以特色为中心,抓好旅游品的设计;以市场为重点,疏通销售渠道;以品牌为龙头,做好宣传和保护等相应对策。

San Xin Dui in Guanghan City in Sichuan Province is one of the tourist attractions around the world, which makes it possible to develop its touring souvenirs. However, the touring souvenirs are not fully developed and even far from satisfying travelers＇ need, which becomes a weak part of San Xin Dui Tourism. In the article it makes a research on the touring souvenirs, and analyzes the data in order to find the main problems of the market of touring souvenirs in San Xin Dui and to put forward the solution.