中国女装品牌层系模式构想

Category System about Women's Apparel Brands in China

尽管中国女装业已具规模,但是,目前的中国女装品牌仍处于无序状态,因此,建立合适的中国女装品牌层类体系有着重要的意义。在考察分析国外服装强国女装品牌常用分类方式的基础上,提出有关中国女装品牌层系模式构想:将女装品牌分成高级时装、高级成衣及普通成衣三大类。同时,就如何保证分类的合理性并因此促进女装业的发展提出相应建议。

The women’s apparel industry has extensive scope in China at present. But the category systems about women s apparel brands which have been used are not suitable. The new category system will be put forward. After discussing the sense of this motion and analyzing category systems which have been usually used in western coun-tries, the proposal will be given: In China, women's apparel brands would be classified as three categories which are haute couture, couture ready - to - wear and ready - to - wear. Some suggestions about standards to classify brands will also be discussed.