图书馆品牌服务延伸探析

Study of Library Brand Extension Service

文章从图书馆品牌服务延伸的概念出发,分析了图书馆品牌服务延伸的动因与前提条件,阐述了图书馆品牌服务延伸存在的风险,探讨了促进图书馆品牌服务延伸成功的策略,指出了图书馆品牌服务延伸中存在问题。

Based on the concept of library brand extension services, the paper analyzed the cause and precondition of library brand extension service. It also discussed the risk and promotion success strategy of library brand extension services, and pointed out the existing problems.