峨眉武术文化资源开发与产业化运作的思考

Study on Development and Industrial Operation of Emei Wushu Culture Resources

峨眉武术是中华武术文化的重要内容,亦是区域旅游等文化产业重要稀缺与特色资源。当前峨眉武术文化资源开发面临系列问题,主要包括受重视程度低,体系松散难于传播,产业开发平台不突出及包装宣传乏力。提出了可操作性产业化运作策略:加强峨眉武术普及和进学校工作;以国际武术节为契机实施品牌先行战略;挖掘峨眉武术文化底蕴;探寻峨眉武术特色,打造峨眉武术产品链;联合少林、武当共同打造民族武术文化品牌联盟;以峨眉生态健身文化为依托,打造峨眉武术健身产业基地。

As an important part of Chinese Wushu culture, Emei Wushu is also important sparse and special resources of local cultural industry. But there are still a lot of pwblems such as not enough consideration for it, loose organization and so lead to hard transmission, inadequate industry development platform, and so on. The author put forward strategies： strengthening popularizes of Emei Wushu and pushes the Emei Wushu into school; taking ＂international Wushu festival＂ as the chance, carrying on brand strategy;scooping out Emei Wushu culture; exploring Emei Wushu features, developing the product chains of Emei Wushu; uniting Shaolin, Wu Dang together to create brand alliance of nation Wushu culture;building Emei Wushu industry base.