摘要
文章分析了航空运输市场需求价格弹性,探讨了细分市场来实施差别价格策略的合理性与可行性。通过分析表明,在一定条件下实施差别定价法能增加航空运输运营企业收入,提高客座利用率,提高经济效益。
This paper analyzes the demand and supply price flexibility of air transportation market, and discusses the rationality and possibility of differential price policy carried in the market where it is subdivided.The analysis proves that the differential price method carried by the air transportation enterprises could add the profits of companies and increase the rate of seat usage and economics benefits.
出处
《交通与运输》
2008年第H12期137-139,共3页
Traffic & Transportation
关键词
航空运输
差别定价法
细分市场
Air transportation
Differential price method
Segment market
