形象经济学导论:形象经济学及其基本内涵

Introduction to the image of economics:the image of economics and its basic connotation

形象经济现象由来已久,在信息时代正成为主流经济形态,是对应于信息社会的全新概念,也是网络时代的必然产物。形象经济学其实是在企业可识别系统(CIS)及名声经济学创立和发展的基础上进一步创立、发展起来的。从形象设计的角度出发,阐述了其基本内涵,包括形象决定一切、形象依靠设计和形象需要通过修炼来塑造。

The image has a long history of economic phenomena, in the information age is becoming a mainstream economic patterns, correspond to the information society is a new concept, but also the inevitable outcome of the Internet Age. Economics is in fact the image of enterprises Identification System （CIS） and the reputation of the creation and development of economics based on the further creation, development up. Image design from the point of view, expounded its basic connotation, including the image is everything, image design and image of the need to rely on the adoption of practice to mold