财经金融类高职院校品牌建设的实践与探索——以浙江金融职业学院为例

Practice and Exploration on Brand Construction of Financial and Economic Vocational Colleges——Taking Zhejiang Financial College as an example

高职院校实施品牌战略,创新办学思路,提升办学质量,是内涵建设的一项重要举措。浙江金融职业学院在办学过程中深深体会到特色发展,形成品牌的重要性,学院通过明确品牌定位、创新办学理念、建设品牌专业、提升品牌效应等方面来实施品牌战略,努力把学院打造成中国金融类高职第一品牌,引领服务类高职改革创新的示范性高职院校。

Implementing brand strategy, innovating school-managment concept and improving management quality are important measures of connotation construction in vocational colleges. Zhejiang Financial College realizes the importance of characteristic development and brand-forming profoundly in the process of school-managing. Through its constant efforts in implementing brand strategy by righting brand orientation, innovating school-running concept, building brand majors, and improving brand effect, etc., it is listed in the national model of higher vocational institutions, becoming one of the top financial vocational colleges in China and leading the reform and the innovation of vocational colleges.