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现代服务企业构建基于顾客价值的竞争优势 被引量:1

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摘要 服务企业持久竞争优势的来源是顾客价值。本文利用Venn图分析了真正的竞争优势来源。结合顾客价值的构成内容得出了服务企业的两大战略方向,即差异化战略和低成本战略,并给出了进行相关战略转型改革的一些建议。
作者 贾蕾
出处 《农村经济与科技》 2009年第3期55-56,61,共3页 Rural Economy and Science-Technology
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