社区营造中社区商业的价值

Value of Community Commerce in Community Building

当传统的社区配套已无法应对错综复杂的市场与消费需求时,社区商业当以何种姿态与理念参与到城市社区整体环境营造中,进而促进城市、社区、市场与商业的共同繁荣,是文章分析的重点。文章立足区位理论,对都市型与近郊型两类社区商业进行分析综述。并通过案例解析,提出了社区商业价值实现的途径、策略与方法。

The focal point of the paper is that, when the traditional community supporting facllities no longer match with the complex market and the consumption demand, what role the community commerce should play in environment building of the urban communities so as to promote the common prosperity of the city, community, market and commerce. Based on the location theory, the paper elaborated on two types of community commerce, city-type and suburb-type, and put forward the strategy and method for realizing the value of community commerce through case studies.