实施GSP提升医药连锁药店的核心竞争力

Implement GSP to Enhance Chain Drug Stores'Core Competitiveness

目的:探讨医药连锁药店通过实施药品经营质量管理规范(GSP)提升企业核心竞争力的途径。方法:从完善药品零售业的质量体系、创造药品零售业的品牌价值、转变经营思想几方面进行分析。结果与结论:通过实施GSP,以管理创造效益、质量创造品牌,做好销售服务及客户管理,不断提升企业的核心竞争力。

OBJECTIVE： To discuss the pathways to enhance core competitiveness by the implementation of the Good Supply Practice（GSP） management in Medicine Chain Drug Stores. METHODS： To analysis from sequentiae several aspects： consummate the quality system, create the brand value and conversion the management philosophy in drug retail trade. RESULTS ＆ CONCLUSIONS： Through the implementation of the GSP to create efficiency with management, create brands with quality and offer best after- sale service and customer service so as to enhance enterprises＇ core competitiveness.