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集约创业的盛大蓝本

Shanda Creates United Model for Startups
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摘要 2009年2月25日,两大网络游戏厂商——盛大网络和暴雨娱乐的签约仪式,吏像足一个“盛大俱乐部”的联谊活动,尽管仪式上是两家不同企业的高管在互相致辞,但事实上,包括暴雨CEO朱威廉在内的大部分暴雨娱乐的高管,都曾经是盛大网络的旧部. China's leading interactive entertainment company Shanda Interactive Entertainment Limited(NASDAQ:SNDA). or Shanda,announced in late February that it had established a strategic cooperation with Shanghai Storm Information Technology,Co.,Ltd.(Shanghai Storm),a local game developer and operator,regarding Yuyan Online,Shanghai Storm's in-house developed 2.5D MMORPG. Most of the people in the management of Shanghai Storm,including its chairman and CEO William Zhu,used to be Shanda's crew. Zhu resigned from the position of Shanda's vice president and started his own business on online games three years ago. In order toimprove his products,Zhu came to his former employer again and joined Shanda's open program,the 'IS Fund',which was launched to finance talented online game startups in desperate need of funds. According to the agreement between both sides. Shanda will open its unified platform to support the operation of the Yuyan Online game,which means Shanghai Storm will be able to share a lot of Shanda's resources,including the active user pool of more than 70 million players,the billing channel,call center and marketing schemes. In return,Shanghai Storm authorized Shanda to operate the game on Shanda Games Ltd,a business unit of Shanda. The cooperation benefits both companies. With the aid of Shanda's open platform,Shanghai Storm not only increases its odds of success,but also helps Shanda enrich its variety of games.
作者 许扬帆
出处 《IT经理世界》 2009年第7期38-41,6,共4页
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