“市场营销学”教学中综合运用CAI和案例教学法的探讨

Discussion on the Application of CAI and the Case Teaching in the Course Marketing

针对新时期市场营销专业的教学方法和教学模式,从多媒体课堂讲授、案例讨论等方面提出在市场营销教学中应大力提倡综合运用CAI和案例教学法,旨在深化课程教学改革,强化教学效果,改善专业教师的素质和现代化教学技能,培养面向新世纪的具有创新精神、实践能力和创业精神的市场营销人才。

Teaching method with using CAI and the case teaching method should be promoted in the course——Marketing,for enhancing the interaction between teachers and students, developing students＇ innovation ability. The promotion of teaching method with using CAI and the case teaching should be emphasized on Marketing from multimedia teaching and case discussion in view of Marketing teaching method and teaching pattem for deepening teaching reform, strengthening teaching effect and improving the teachers＇ qualities and the modernized teaching skills. The marketing talented person can be fostered, who have the innovative spirit, the practical ability and the entrepreneurial spirit in order to face to the new century.