企业建立竞争情报系统的应用与实践

Application and Practice on Construction of Enterprise Competitive Intelligence System

市场经济环境下企业如何正确认识竞争情报、如何建立企业竞争情报系统己成为企业面临的重要问题。本文分析介绍了竞争情报、竞争情报系统的概念、作用和构建过程，并重点阐述企业如何建立竞争情报系统和有效合理的管理机制。

How to correctly understand competitive intelligence and construct the enterprise competitive intelligence system is an important problem faced by enterprises in the situation of market- oriented economy. This paper analysis the concept, function and construction process of competitive intelligence and competitive intel- ligence system,and more emphases are put on how to construct the competitive intelligence system as well as a more effective and reasonable management mechanism.