摘要
结合体育赛事项目管理的理论与实务,在探讨和分析体育赛事形象的内涵与外延基础上,阐述体育赛事形象管理与其它项目管理范畴的联系,说明体育赛事形象管理的意义与作用,分析当今体育赛事形象管理所存在的问题,并提出相应的完善和发展体育赛事形象管理的方法和对策.
Combines sports project management theory and practice, based on the analyzing of the connotation and denotation of sports＇ image management, to show the significance of sports＇ image management and the relationship with the project management. Analyzes the problems of today＇ s sports＇ image management, and gives some methods and countermeasures propose to improve the development of sports＇ image management.
出处
《河南教育学院学报（自然科学版）》
2009年第1期88-90,共3页
Journal of Henan Institute of Education(Natural Science Edition)
关键词
体育赛事形象管理
内涵与外延
意义与作用
方法和对策
image management of sports games
connotation and denotation
significance and fuction
methods and countermeasures
