试析企业道德资源是企业核心竞争资源

Analysis of Enterprise Ethics as a Core Resources of Enterprise

企业要实现可持续发展必须重视道德资源的培育,文章在对企业道德资源含义、特征分析的基础上,进一步对道德资源是企业核心资源进行层次分明的探讨,为企业道德资源构建提供参考。

In order to achieve sustainable development, a enterprise must pay attention to the cultivation of morality. The paper explained first what is enterprise ethics, analysed its characteristics, and further more discussed evidently that the morality was one of a enterprise＇s core resources. It is expected, the paper provides reference for building of a corporate ethics.