高校思想政治教育的传播学思考与策略

On Ideological and Political Education in Colleges and Universities From the Perspective of Communication

从传播学角度来看,高校思想政治教育工作是一种传播活动,教育者、教育内容和受教育者分别构成了这种传播活动的三要素传播者、信息和受众。从传播学的视角解读高校思想政治教育的传播者和受众,并在此基础上提出了改进高校思想政治教育传播效果的几条策略,为提高高校思政工作效率提供了依据。

Ideological and political education in colleges and universities is a kind of communicative activity from the perspective of communication,with educators,education content and educatees as the three key factors of communicative activity （i.e. communicator, information and receiver） respectively. This paper,from the perspective of communication, interprets the communicators and receivers of ideological and political education in colleges and universities. Based on the interpretation several strategies have been proposed to im- prove the effects of the ideological and political education,which provides a basis for the colleges and universities to enhance the efficiency of the work of ideological and political education.