考虑制造商机会成本的全单位数量折扣定价模型

The Pricing Model of All-unit Quantity Discount from the Perspective of Manufacturer Opportunity Cost

已有的大多数有关数量折扣的文献都是从买方的视角来构建最优数量折扣定价模型。Mona-han从供应商的角度提出了数量折扣定价模型,但未考虑其库存成本。基于制造商的视角,考虑制造商的库存成本以及制造商和零售商的机会成本,建立了改进的全单位数量折扣定价模型,分析了影响零售商增加订购批量的决定因素,为制造商和零售商作出最优决策提供依据。

Most of the existing papers have constructed optimal quantity discount pricing model from the perspective of the retailer. Monahan proposed the quantity discount pricing model based on the vendor in which the vendor takes the lot-for-lot ordering policy. However, the holding cost has not been considered. This paper presents the new improved model from the perspective of the manufacturer by considering the manufacture＇ s holding cost, opportunity cost, the retailer＇s opportunity cost and substituting the unit-based inventory cost for the value-based retailer＇s cost into. Also, the paper analyzes the decisive factors influencing retailer＇s increasing EOQ.