摘要
通过对国内城市形象研究动态的分析,总结了怀化城市形象定位及宣传口号的现状,在此基础上进行了分析和评价,认为和平文化和稻文化是怀化城市形象的"亮点"和最佳"代言人",并提炼出了"和城稻寨"的宣传口号,同时解释了选择的理由,阐明了其涵义。
author summarizes urban imagic orientation and actuality of propaganda slogan in Huaihua, by analyzing domestic urban image. On the base of this, author considers the peaceful culture and paddy farming culture is highlights and'the best spokesman'of urban image in Huaihua, and put forward a propaganda slogan: the peaceful and paddy farming birthland for Huaihua. On the same time, author explains the source and the meaning of the propaganda slogan.
出处
《中外建筑》
2009年第4期116-118,共3页
Chinese & Overseas Architecture
关键词
城市形象
形象定位
怀化
urban image
imagic orientation
Huaihua
