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品牌需求价格弹性与市场份额的关系分析——国内汽车行业实证分析 被引量:2

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摘要 应用市场反应函数采用计量回归方法分析所选取的每个汽车品牌的价格弹性,然后通过比较采用半对数函数对各个汽车品牌所占有的市场份额对该品牌的需求价格弹性再做回归分析,得出两者关系的初步结论。
作者 魏宁
出处 《现代商贸工业》 2009年第5期98-99,共2页 Modern Business Trade Industry
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共引文献14

同被引文献16

  • 1赵平,胡松,裘晓东.品牌需求价格弹性与市场份额的关系——对国内彩电行业的实证研究[J].南开管理评论,2006,9(3):4-9. 被引量:13
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