成渝两地不同人群户外体育运动需求调查分析

Investigation and analysis of the outdoor sports activity demand of different groups of people in Chengdu and Chongqing

以成都与重庆两地为对象，对城市居民户外运动休闲需求进行调查和分析。结果发现：女性、未婚公务员、企事业单位人员、本科以上学历及个人年收入在5万～7万元的居民更青睐户外运动休闲；偏爱户外运动休闲的居民在旅游资源喜好、旅游活动偏好、购买行为、信息来源渠道、出游方式等方面与一般居民有着明显差异；居民更喜欢风景观赏、体育趣味游乐和户外运动休闲；男性、未婚者较之女性、已婚者更乐于从网络中获取相关户外体育旅游信息；女性则不仅从网络中收集信息，亲朋好友、报刊也是主要的渠道。据此探讨户外运动休闲产品的开发，分析户外运动休闲旅游发展的趋势，并提出相应的户外体育运动旅游产品开发对策。

By means of questionnaire survey, the authors investigated and analyzed the outdoor activity and relaxation demand of residents in Chengdu and Chongqing cities, and revealed the following findings： the residents, who are females, unmarried officers, or employees of enterprises or institutions, having a bachelor degree or higher and an annual income between 50,000 and 70,000 Yuan, like outdoor activities and relaxation more; the residents, who prefer outdoor activities and relaxation, are significantly different from ordinary residents in terms of tourism resource favorite, tourism activity preference, purchase behavior, information acquisition channel and traveling manner; the residents prefer scenery appreciation, sports fun, travel joy as well as outdoor activities and relaxation; compared with females and married people, males and unmarried people prefer to acquire outdoor sport and tourism related information from the internet; while females collect information not only from the internet, but also from relatives, friends, newspapers and magazines, which are their favorite channels. Based on the said findings, the author probed into the development of products for outdoor activities and relaxation, analyzed the trend of development of outdoor activity and relaxation tourism in the future, and put forward corresponding measures and suggestions for developing products for outdoor sports activity tourism.