基于IGJAHP的旅游客源市场空间结构分析

Research on Spatial Structure of Tourism Market Based on IGJAHP Model

引入模糊区间层次分析法(IGJAHP),从客源地社会经济发展状况、旅游者行为、客源地与旅游地相互作用3方面选取评价指标,构建客源市场多因子计量分析模型;以鄢陵花卉苗木科技园旅游客源市场为实证,划分核心客源市场、基本客源市场和机会客源市场,提出旅游市场开拓的方向;通过与距离衰减规律和主成分划分方案的对比分析显示,客源市场模糊区间层次分析法综合评价模型满足多因子、人工决策、非均质、竞争等条件,适用于中小尺度客源市场空间结构分析,但在选取评价指标和构建判断矩阵方面对研究人员的综合能力要求较高。

In this paper,multiple parameter model of tourism market based on interval approach to the analytic hierarchy process in generalized judgement（IGJAHP） was constructed,and twelve factors from three aspects were selected,such as：1） the socio-economic development of tourism-generating regions,including population,population density,urbanization,per capita gross domestic product,per capita disposable income of urban residents as well as angle modulus of urban residents,2） consumer behavior,including share of tourism market,travel frequency and per capita tourism consumption,3） the interaction between tourism-generating regions and tourism destination,including spatial distance,economic relation intensity and the degree of landscape style difference.And then flower-seedlings science and technology park was taken as example,and tourism markets were divided into three kinds： 1） the core tourism market including Zhengzhou and Xuchang,2） the basic tourism market including Pingdingshan,Luoyang,Kaifeng,Jiaozuo,Luohe and Jiyuan,3） opportunities tourism market including Nanyang,Anyang,Hebi,Xinxiang,Puyang,Sanmenxia,Zhumadian,Zhoukou,Shangqiu and Xinyang.In the future,it should focus on the core tourism market and the basic tourism market to institute development strategy,develop eco-tourism products,build ＂ecology,green,leisure＂ tourism brand.The result shows that IGJAHP model suffices multiple parameters,artificial decision,heterogeneity,competition condition by comparing with distance decay method,principal factor analysis,and is applicable to analyze different scales and different types of tourism source market,but it requires higher analysis capability for researchers in selecting factors and building judgment matrix.