论西藏旅游产品的深度开发

Discussion on the Further Development of Tibet Tourism Product

旅游业的快速发展给西藏带来巨大的经济效益,也对西藏脆弱的生态环境和民族文化构成压力和挑战,如何使旅游业持续健康发展是西藏面临的重大课题。通过对西藏旅游资源特征、旅游市场特点的分析,指出西藏旅游业发展面临的问题,据此提出西藏旅游产品的深度开发战略:优化旅游产品的空间布局和地域组合,构建复合型旅游产品体系,挖掘旅游资源的文化内涵,加快传统产品的升级,积极开发高品质、高附加值的特种、专项旅游产品等。

The fast development of tourism industry brings great economic benefits for Tibet while it causes some potential negative impacts in this region.It is very important to keep tourism development to be sustainable and of health.In this paper,the characteristics of both Tibet resources and tourist market were discussed,and some suggestions were proposed for further tourism product development,including upgrading traditional tourism products,constructing multiplicate tourism product system,and optimizing spatial distribution and regional combination of tourism products etc.