融通“个性”与“标准”——地方台播音主持语言应用策略与方法

The Application Strategy and Methods of Regional Station Broadcast Management Language

如何将地方文化融合于普通话标准的大众传播,使其人文内涵和审美素质完美结合,是当前许多地方台要面对的重要问题。本文从语言本体论角度,结合文化学、传播学、新闻学等原理,分析探讨了这一问题的发生背景,解决途径和方法,认为地方台在语言应用方面,应以确立和保证普通话的播音语言规范标准化为基础,同时根据所在地区实际情况,灵活融入方言口语元素,同中求异彰显地方特色,走个性化可持续发展道路。

this article analysis of radio Units place presided over language problems in the occurrence of background, ways and means to solve that place Units in language application＇s, should be establish and guarantee the Putonghua standardized norms, while a flexible element into the dialect spoken, with the difference shows in the local characteristics, and follow the road of sustainable development personalization.