河南服装名牌战略研究

The Research on the Strategy of Clothing Brand in Henan

通过对河南省服装产品无名牌状况深层症结的分析，提出河南省实施服装名牌战略的基本思路，并以此为依据探讨在名牌创立过程中应着重注意的若干问题，以及这一战略的阶段性特征。

The Basic line of clothing brand strategy in Henan province is suggested by analysing the reason that Henan has not famous brand in clothing product.Some problems of creating famous brand are researched,and also its stage character.