摘要
现代广告与传统文化达到了空前的融合,从表现形式到文化内涵无不包含难解难分的古典情结——传统文化。现代广告的古典情结更多的表现了中国丰富的观念形态的传统文化。亲情、怀旧、人文精神是现代广告的古典情结寓意的典型表现。
Modem advertisement unprecedentedly integrates traditional culture and contains classic complex -- traditional culture in both expression form and cultural connotation. Classic complexes in modem advertisements express traditional culture of China＇s rich ideas and ideology. The typical expression of classic complex in modem advertisement is emotional attachment among family remembers, retrospection and humanistic spirit.
出处
《重庆教育学院学报》
2009年第2期66-68,74,共4页
Journal of Chongqing College of Education
关键词
现代广告
传统文化
亲情
怀旧
人文精神
modem advertisement
traditional culture
feeling of relatives
old acquaintances
humanistic spirit
