从近几年国产大片看文化产业的双重属性

On dual characteristics of cultural industry based on domestic-made films in recent years

从目前市场上的国内大片入手,提出文化产业需要关注的双重属性问题,进而将电影制作发行融入管理学视野进行讨论。

Based on domestic-made films in the market, this paper points out that dual characteristics of cultural industry should be paid attention to and the attempt is discussed that management science is introduced into film-making and marketing.