论高校图书馆公共关系的基本环节

The Basic Aspects of Public Relations of University Libraries

主要论述了高校图书馆公共关系工作的三个重要环节:高校图书馆公共关系工作的前提——传播沟通;高校图书馆公共关系工作的基础——协调关系;高校图书馆公共关系工作的核心——塑造形象。通过这三个方面的工作,完善图书馆的管理、优化图书馆生存、发展的社会环境。

Expounds three important aspects of public relations of university libraries： communication as prerequisite, coordination as foundation, and reputation as key, holding that the achievement in these aspects can help improve the management, and optimise the social environment for the existence and development of university libraries.