包装设计中书法的应用

Application of Calligraphy in Packaging Design

以中国书法艺术为引导,对其在包装设计中的表现形式进行分析,希望运用"书法艺术"这一文化元素,获得一条改善当前包装设计的新途径,指导我们进行设计创作。

It is well known that character, color, and graph are the main elements of packaging design to decorate the outward appearance. The representation mode of Chinese calligraphy art in packaging design was analyzed. It was suggested that the calligraphy art, as a cultural element, be used to improve packaging design and to guide the design creation.