探讨汉字字体设计在包装设计中的应用

On the Application of Chinese Character Fonts Design in Packaging Design

阐述了汉字字体设计在国内包装设计上的广泛运用,并且起到了传递商品信息和品牌内涵的重要作用,探讨汉字字体在包装设计中的应用可以研究如何提高商品的艺术魅力、促进商品的市场销售,通过优秀的包装设计给人带来使用的便利和视觉的满足。

Chinese character font design has a long history and deep cultural connotation. Chinese character font has been widely used in packaging design and played an important part in brand connotation and goods information transfer. The application of Chinese character fonts in packaging design was studied. The ways to enhance the artistic charm of goods and to promote of market sell were discussed. It was put forward that good packaging design can bring the convenience of use and visual satisfaction.