摘要
从儿童的消费心理特点入手,分析了儿童用品包装设计的色彩、图形、外观等视觉要素及安全要素,目的在于设计出符合这一特殊消费群体需求的包装设计。
The visual elements and safety elements of children＇s article packaging design were analyzed from the characteristics of children＇s consumption psychology. The purpose was to provide reference for children＇s article packaging design to meet the demand of this special consumer group.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第4期165-167,共3页
Packaging Engineering
关键词
儿童消费心理
包装设计
children＇s consumption psychology
packaging design
