奥运文化品牌的提升与国家形象塑造

Promotion of brand value of Olympic-related culture and building of national image

奥运会不仅是全球性的体育盛会,更是国际文化盛宴,也是主办国展示国家形象、传播本国文化的绝佳机遇。第29届奥运会梦圆北京,北京奥运文化传播实现了其预定的双重目标:既展示了博大精深的中华文化,又体现了开放进取的当代风貌,极大地提升了中国国家形象。

The Olympic Games are global sports games providing opportunities for different countries to show their national images. The 29th Olympic Games have greatly promoted the image of China through demonstration of its deep rooted culture and social development.