论文化要素在旅游规划中的运用——以宁波梁祝文化产业园概念规划为例

The Culture Features in Tourism Planning:Take the Ningbo Liangzhu Cultural Industry Garden Concept Planning as the Example

以宁波梁祝文化产业园概念规划为例,具体探讨了文化要素在旅游规划和开发中的运用问题,提出要深入挖掘文化的内涵和特征,将文化融入到旅游区的功能定位、空间布局、旅游产品开发、旅游活动策划的全过程,并形成文化产业链,使文化成为贯穿整个旅游活动的内在灵魂。

The paper takes the concept planning of Ningbo Liangzhu cultural industry garden as the example, discusses the issues of cultural factors in tourism planning and development. The author proposes that we should excavate the meaning and characteristics of the culture, integrate the culture features to planning process, including tourist zone function localization, the spatial layout, the tourism product development, the tourism activity. It is also emphasized that the importance of culture features in making the culture industry chain, and the focus role of culture in the development of the tourism activities.