基于层次分析法的SWOT方法改进与实例分析

在分析传统SWOT方法不足的基础上,利用层次分析法对SWOT分析方法进行了改进,通过建立分析模型,实现定性方法与定量方法的有效结合,并应用改进方法对具体的实例进行了分析研究。

Based on the analysis of the shortcomings of the traditional SWOT method, this article improves this method by the use of the Analytic Hierarchy Process （AHP） and realizes the combination of the qualitative and quantitative methods by the construction of the model. A specific example is studied with the improved method.