鄂西地区旅游整合开发研究

Hubei province western district tourism integration development research

本文从鄂西生态文化旅游圈旅游资源特点、产业发展现状及存在问题入手,分析了鄂西地区旅游整合开发的条件与基础。并指出旅游资源、开发环境、旅游产品(包括产品类型和产品要素)、市场营销、区域旅游管理体制整合的具体途径,以求旅游开发规划工作能够做到有的放矢,促使鄂西旅游更加顺利地走上健康、规范。

This paper takes the characteristics of tourism resource in the west part of Hubei province, the development of product and the existing problems in the first consideration. Based on that consideration, this paper analyzes conditions and foundation of integrated development in the western part of Hubei province. And points out ways of developing tourism resources, promoting market sales, creating new types of tourism products and establishing favorable social environment according to the basic theories of integration of regional tourism development. And so that, the planning of tourism development could be carried out with a clear aim, the tourism industry in the western part of Hubei province can be greatly promoted and de-veloped sustainably in good order.