老年旅游市场现状分析及开发研究

The old age people tourism market present situation analysis and development research

人口迅速老龄化是我国正面临的一个严峻问题,老年市场的开发迫在眉睫,老年旅游市场在老年人消费市场中占据着非常重要的地位。本文阐述了开发老年旅游市场的前景并以浙江省为例分析了影响老年旅游市场因素、老年旅游消费行为的现状和特点,并在此基础上探讨了老年旅游市场的开发策略。

The population rapid aging is a stern prob lem that our country faces, the old age market development is being imminent, the old age tourism market is occupying the very important status in the senior citizen consumer market. This article elaborated the significance of developing the old age tourism market and discussed the influence factor of old age tourism market take Zhejiang Province as the sample, analyzed the situation and the characteristic of old age tourism consumers’ present behavior, based on this and has discussed the development strategy of old age tourism market.