我国保健食品行业发展困境原因探讨及对策

The Reasons and Countermeasures on Development Predicament of China's Health Food Industry

目前消费者对保健食品信任度不高,行业发展陷入停滞不前的困境。原因主要有:企业自身原因;政府监管乏力;行业协会无为;法规尚需完善。解决行业困境,需要从以下几个方面着手:从企业自身出发;重视行业协会的作用;理顺政府部门领导。

At present, consumers confidence in health food is not high, the development of the industry falls into a stagnant situation. The reasons mainly have the fallowing several spots, the reasons for the enterprises themselves, government supervision is weak, industry associations inaction, laws and regulations still need to be perfect. To resolve the predicament of the industry, the need to proceed from the following aspects, starting from the enterprises themselves, attaching importance to the role of industry associations and straightening out the leadership of government departments.