摘要
介绍客户关系管理相关理论,以客户关系管理的基本理念作为基础,结合目前4S店的实际情况,建立可参考的CRM模型,发掘出即将流失的客户群体目标,并列举事例供参考。
The relative theory of CRM is introduced. CRM model is established and the loss found based on the theory of CRM actual situation of the 4S stores. for reference. of the customers is combined with the Examples are cited
出处
《上海汽车》
2009年第4期41-44,共4页
Shanghai Auto